El Cajon
A California City Gets a Sunny Rebrand
LOGO DESIGN | CITY BRANDING
Overview
A fresh rebrand of El Cajon, California, located in San Diego County, spotlights the city's sunny climate while paying homage to the city's historical roots. A bright color palette combined with cheerful messaging aims to attract visitors and promote optimism.
Deliverables
Logo
Promo Items
Brand Guidelines
Signage
Promo Items
Brand Guidelines
Signage
Personality
Welcoming
Cheerful
Vibrant
Cheerful
Vibrant
BRAND
AUDIT
Conducted research of El Cajon's current assets as well as surrounding cities branding in order to identify the needs and goals of the rebrand.
LOGO
Redesign
The new logo pulled inspiration from the former logo's golden arches and the green valley. The redesign features thicker lines and and a reduction in colors. Typefaces Cordoba Sans and Wanderlust help create a friendly tone. Inspired by the warm and sunny climate that El Cajon is known for, "The Valley of Opportunity" was replaced with "The Sunshine Valley."
Old
New
BRAND
GUIDELINES
Brand Guidelines indicate proper use of logo and information about clear space, colors and typography used throughout the brand.
